We’ve listed here some information that may help you become an author and also how the publishing industry works and what we expect from our authors. Feel free to ask any questions by contacting us.

OUR AUTHOR GUIDELINES:

You can download our Author Publishing Guide for more comprehensive information about our publishing services. We expect our authors to:

  • Have your manuscript professionally edited and proofread
  • Plan with us an expected release date for the publication
  • Return your manuscript promptly after editing and uphold our timeframes for publication
  • Approve the final proof copy of your book
  • Create a book marketing plan
  • Ask for assistance or guidance where ever needed
  • Provide a professional photo of you for marketing purposes.

SELF PUBLISHING -VS- TRADITIONAL PUBLISHING

There is a significant difference in both the processing and rights between Self-Publishing and Traditional Publishing. Self-Publishing gives the author a tremendous amount of control and input to their books compared to Traditional Publishing where the author loses most control over their completed book.

We at Conscious Care Publishing intend to help educate you to promote and market both yourself and your book to help you become a financial success and of course we are also rewarded for our joint efforts.

Our structure is somewhere between Traditional Publishing and Self-Published Author but with a much better royalty structure and payment. Our major goal is to help you, the Author, get published with our expertise and distribution connections at the lowest possible cost to you.

With Traditional Publishing your manuscript is submitted through a literary agent or direct to a publisher and hope that your submission will even be read, let alone accepted and published.

The Traditional Publishers model has been fairly simple:

  1. Publisher received lots of manuscripts for review and depending on the current work load and budgets depends on whether manuscripts are paid any attention or even read.
  2. Publisher discovers a great manuscript after reading thousands of submissions.
  3. Publisher assesses the possible income that could be deprived from the manuscript.
  4. Publisher gets full control over your book, including naming rights, editing, layout and copyright. They tie you into an exclusive contract for a period of time, often years and they often tie you into any other work you create in any other media, such as e-books. You always own your words but that is about it!
  5. Publisher invests a royalty forward payment to the author as they believe they are guaranteed to make income according to their existing business model and income strategies.
  6. Publisher invests significant time, effort and money to create a book from a manuscript which can take up to 18 months, which is an extremely slow turn around.
  7. Publisher then pays the author, an agreed value based on the retail value of the book, generally 5-10%. If the author is lucky royalties are paid twice per annum, if not, once a year! All publishers are different!
  8. Publishers use distribution channels and allow book stores to return books, regardless of their condition, back to the publisher, which are then pulped. The publisher does not regard these as sales but lost revenue. These sales are taken off your royalties.
  9. At this point the publisher can loose faith in the ability of the book to sell in bookstores or any other retail market.
  10. If the author is not a high income earner, the publisher doesn’t invest a lot more time or money in marketing the book and then sales become stagnant.
  11. This type of book publishing can be a hit or miss depending on the amount of investment a Traditional Publisher is prepared or even able to make.

Traditional publishers have to reinvent their business. With the electronic book (eBook) now available some traditional publishers are struggling with changing their business model over to the new electronic processing and selling methods.  Traditional publishers and physical bookstores are suffering because eBooks are 60% of book sales at present and growing rapidly. Currently Amazon is the largest online book seller in the world!

Self-publish book publishers are generally publishers that will publish anything that you pay them for.  Often referred to as a Vanity Press. Their business model is often designed to make profit on the set up your book, getting it published and listing it as available in retail markets. They then have little to do with you after that. As a new author you are generally left on your own to market and distribute your book. They often have exorbitant fees to get your book published and very little marketing support. Some of these types of publishers even have poor quality printed books. They often take more than 50% of your royalities after costs, which leaves very little for the author.

Authors are left alone to meander through the woods, trying to learn how to promote and market their book with little experience in marketing. Often Authors are shy or maybe do not want to become a public face on media and television nor can they see the path to market without going to extremes as some other authors have made their success through. Authors often feel like the big crescendo is over and nowhere to turn.

Our business model fits somewhere between these two types of publishers and believe we offer the best deal in the market for you to publish your book. We are able to get your book into the retail markets throughout the world where as self-published authors not publishing through a publisher cannot achieve. That's why we are an open door publisher, we open the door to the world wide market for you.

STEP BY STEP GUIDE FOR AUTHORS

So you have decided to write a book.  Where do you start? First download our Author Publishing Guide and keep on reading below:

This is our general guide on writing a book.

  1. Decide on the time that you are going allocate to writing, e.g. once per day, one day per week etc.
  2. First set a deadline of when you think you can complete your book. It is imperative to make yourself accountable to completing the book.
  3. Decide what sort of market/s your readers will be and design your writing around those market/s.
  4. Create the structure of your book:
    - Create bullet list of the topics you would like to cover to create chapters.
    - Expand each chapter into a single subject or several subjects/storyline that relate to each other or flows.
    - Expand each subject into words. Don’t worry about how perfect each chapter is at this stage. 
    - Edit each chapter so the words flow and the context is correct.
    - Remember to be friendly and talk to your readers. Don’t use sayings that readers in other countries won’t understand. 
    - Proof read your book and possibly get other friends and family to do the same.
  5. Locate stock images or obtain royalty images from popular websites or your own images.
  6. Look for an author support group in your local area/state/country and become a member. There are fabulous support groups around for hints and tips to encourage and help you become an author for the first time and fellow members can provide a wealth of knowledge and great feedback.
  7. Create a writing environment, such as a special desk in a quieter place of the home or office; or at some location you can enjoy and let your creative juices flow.
  8. We suggest that you don’t work on your book without a winning plan, accountability, feedback and a support group.
  9. Remember to have:
    - Dedication
    - Discipline
    - Determination
  10. Be prepared to select your publisher and jointly decide on a publication release date so that you can now prepare your Book Marketing Plan.

Remember it takes time for the following processes:

•    Writing
•    Manuscript submission, reading and approval
•    Agreement signing and acceptance
•    Services payment
•    Book Marketing plan
•    Publisher’s editing  proofreading
•    Author’s acceptance of editing and proofreading
•    Formatting
•    Image Insertion
•    Cover Design
•    Proof copy sent to Author
•    Book Trailers
•    Online Author web site setup
•    Online Social Media setup
•    Media Releases
•    Publication registration
•    Publication Release

The difference between getting your printed book and having an electronic book can be confusing for the new Author.  A new Author often perceives themselves as professional if they have a printed copy to hold in their hand, e-books are often perceived as a pipeline dream that is out in the world floating around!

Perception is 9/10ths of the law when it comes what you believe you can achieve.   e-books is the best way to start to test the market, but for the serious author who is going to market their book and promote themselves as an author, both e-book and print is the only way to go regardless if the marketing is only internet marketing or public author presence! Who wants to do anything less than that! After all you are contributing to the world’s knowledge and enhancing the lives of our fellow human beings and the more people you reach the better for all of humanity, right?

Printed books are available in bookstores worldwide when you publish with us. e-Books are only available on the online retailers. At present, 60% of all books sold worldwide are now e-Books. Some readers still prefer the printed book, some readers need a printed book, depending on the type of book it is.

Often an author who specialises in a particular subject is perceived as a experienced professional in their field will promote themselves and services using their book as a add on benefit to their seminars, courses and conferences. This is where you can create the enthusiasm to readers to purchase on the spot and printed books are essential.  Online readers will still purchase your book regardless.

  • Save our environment and forests
  • There is no lag because of production timelines
  • Your reader gets immediate satisfaction and access to your book
  • Specialist retailers like Amazon rate and review your books, depending on sales rankings
  • Library lending services to friends and family – an added sale to you
  • Lots of retailers of e-books on the internet, therefore more exposure
  • Printed on Sustainable Forestry Initiative® paper
  • Books produced when order placed
  • No storage costs
  • No book returns from bookstores
  • No upfront printing cost outlay
  • Author can order copies at discounted rate for own sale and use

MORE ON MARKETING & BRANDING

Also google more on these topics as there is a wealth of information available to you:

•    Book retail marketing
•    Book non-retail marketing
•    Social media marketing
•    Blogging for Authors
•    You tube
•    Author Seminars and Conferences
•    News and Media Releases

Search Amazon and other great e-book retailers for books on marketing yourself as an author.  There is a wealth of knowledge available on the internet and in books.  There are some great marketing specialists that provide free webinars for you to watch and learn. Generally at the end of their webinars they sell their service, but you can learn a great deal on marketing this way.

WRITERS’ CENTRES AROUND AUSTRALIA

There are numerous places you can get help, feedback and support as an author.

In Australia there are several different societies that you can contact near you for more assistance. Or search google.com for more in your country.

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